Keith Carlsen - Creative Producer

Photo Shoot: Danner X Mystery Ranch Collab Boot + Pack Launch

Producer: Keith Carlsen

Photographer / Director: Keith Carlsen

Clients: Danner, Mystery Ranch (and featuring Vuori Clothing)

Description: Danner X Mystery Ranch hired me to produce and photograph a campaign to announce the launch of their boot and pack collab. The timeline was tight and the images needed to be created to look and feel like spring. In March, the majority of the country was still covered in snow. I assembled a tight crew and headed to southern Utah to create these images. The campaign was featured on the homepage of Danner and Huckberry, with additional coverage on social. The launch also received extensive media coverage.